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Who Are We?

Direct Dental Finance (DDF) is a finance facility that introduces dental practices to a reputable credit provider to use their credit products which will enable patients to borrow funds for dental treatment.

DDF have been helping dental practices with their finance facilities for over ten years under their parent company Smilecare Limited.  The DDF team are experienced in patient finance and FCA legislation, as well as business planning & structuring your practice, fee setting, bookkeeping, accounting and so much more.

Why Choose Us?

  • Competitive rates
  • Exceptional service
  • Invaluable training
  • Personal relationships
  • Qualified team members

Key Contacts

Kelly Webster –

Managing Director


Kelly joined DDF in early 2008 and has managed the company since January 2010. Kelly is very particular about the high level of service that DDF give to their clients, ensuring each client receives a very personal experience.


Kelly is an Associate Member of the Chartered Institute of Credit Management (CICM) and is embarking on becoming a Graduate Member.


Kelly is very athletic and spends most evenings and weekends working out to Les Mills classes. Kelly enjoys travel with her family and friends and is a huge gin enthusiast.

Beth Cameron –

Administration Manager

Beth joined DDF in early 2016 and administers all areas of the business, meeting with practice principals and managers, talking to any of their patients with enquiries whilst completing the day-to-day duties. Beth has a very personal service with the practice managers and will go out of her way to help them.


In her spare time Beth coaches (and plays) womens and childrens football, spends time with her family and looks after everyone else’s dog!



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