About Us

Who Are We?

The UK's Trusted Dental Finance Facility

Direct Dental Finance (DDF) is a finance facility which introduces dental practices to a reputable credit providers to use their credit products which will enable patients to borrow funds for dental treatment, laser eye surgery, facial aesthetics, hearing aids or eyewear.

DDF have been helping dental practices with their finance facilities for over 14 years under their parent company Smilecare Limited. 

The DDF team (meet them below) are experienced in patient finance and FCA legislation. 


We've Got You Covered

Why You Should Choose Us

Competitive Rates

Exceptional Service

Invaluable Training

Personal Relationships

Qualified Team


Kelly Webster ACICM Managing Director

Kelly joined Smilecare/DDF in early 2008 and has managed the company since January 2010. Kelly is very particular about the high level of service that DDF give to their clients, ensuring each client receives a very personal experience.

Kelly is very athletic and spends most evenings and weekends working out with weights or walking. Kelly enjoys travel with her family and friends, helping animals in need and is a huge gin enthusiast.


Beth Cameron Administration Manager

Beth joined Smilecare/DDF in early 2016 and administers all areas of the business, meeting with practice principals and managers, talking to any of their patients with enquiries whilst completing the day-to-day duties.

Beth has a very personal service with the practice managers and will go out of her way to help them.

In her spare time Beth coaches (and plays) womens football, spends time with her family and enjoys going for long walks with her chocolate lab, Gracie.